Valu Up is a fintech mobile application that combines Buy Now, Pay Later (BNPL) services, loan access, and a loyalty system to encourage responsible spending and long-term financial engagement. The product allows users to split payments into installments, earn points to unlock benefits, and build trust through a savings-based feature.

My role focused on designing clear user flows, improving usability across core features, and creating a consistent, trustworthy visual experience that helps users feel confident when managing their finances.